Purity FLOW is our original medium roast.
Purity FLOW is our original coffee, formulated for all-around health. When we began Purity Coffee, we sought to create the single most healthy coffee. We have spent years improving our flagship blend by developing close, direct connections with four producers who are committed to regenerative, organic farming and by lab testing the coffees not only to ensure they were free of contaminants like mold and mycotoxins but also to measure levels of coffee’s most beneficial compounds like antioxidants (chlorogenic acids-CGA and lactones-CGL), trigonelline and nutrients, as well as caffeine.
Within the feedback from over 35,000 customers, there are thousands of Purity drinkers who say they think better, perform better and feel better when they drink Purity. We aspire for everyone to have this feeling of being in a pure energy state that opens you up to more magic, creativity and flow state to happen. We understand FLOW as the optimal state for channeling our life energies and performing at our best. We have embarked on a mission to understand what makes Purity Coffee help people get into flow.
Below, we have summarized the health benefits of coffee found in the scientific literature; however, please keep in mind that “coffee” is usually studied as just a general product. We believe that Purity Coffee’s integrated approach (healthy environments, plants and people) produces coffees significantly better for you: Specialty-grade, certified organic, high-CGA, Smithsonian Bird Friendly®, biodynamic and regeneratively farmed coffees have health benefits that are amplified.
What creates flow? We continue to research and lab test for particular bioactive compounds in our coffees, which scientists believe provide antioxidant support and anti-inflammatory activity for overall good health. However, one thing we do understand is that healthy, organic specialty coffees, roasted mindfully to maintain the most valuable compounds in their entire combinations, are more powerful than selected, extracted components.
What knocks you out of flow? The jitters. Stomach issues. Sluggishness. Caffeine crashes. Purity Coffee eliminates the causes that prevent you from feeling flow: mold, mycotoxins, certain biogenic amines, toxic pesticides, herbicides, fertilizers and other contaminants.